Since independence Indian skies are ruled by two public run companies namely Air India and Indian Airlines. Other major carrier is Jet Airways which also provide low cost services like JetLite and Jet Konnect. Air India mainly caters to international passengers and Indian Airlines rule the domestic skies. The companies were started with a lot of zeal and enthusiasm, but with the opening of the Indian skies in the recent years have made the competition tougher for these companies.
In order to beat the competition and to keep the running costs low, a merger was announced by the Indian Government on 1st March, 2007. This merger saw a widespread discontentment from the staff of both airlines but soon all became a part of the new formed aviation company known as National Aviation Company Private Limited. This company was certified by the Chamber of Business and has its headquarters situated in Delhi.
Soon after founding the company, it was realised that instead of having a new identity that must be different from the existing ones, the company decided to go ahead with Maharaja as its mascot for its airlines with Air India as the name of the airlines. The only change that happened was the change in the logo which was removed and a new logo featuring a swan with Chakra at the bottom was decided.
The newly found entity is less under the control of government and its management is held by some of the best brains of Indian economy. The new company is more agile and flexible. The operating costs of the company have gone with a tremendous increase in their profits. The administrative costs have also gone down. It can be said that the maharaja is again on its track of regaining its past glory and fame.
